York Psychotherapy is a newly established psychotherapy practice serving clients across York Region. Starting from the ground up, the clinic needed a complete brand identity and digital presence to launch confidently, attract clients, and support long-term growth.
We partnered with York Psychotherapy to handle every aspect of their digital launch — from branding and infrastructure setup to website development and local SEO foundations.
York Psychotherapy is a newly established psychotherapy practice serving clients across York Region. Starting from the ground up, the clinic needed a complete brand identity and digital presence to launch confidently, attract clients, and support long-term growth.
We partnered with York Psychotherapy to handle every aspect of their digital launch — from branding and infrastructure setup to website development and local SEO foundations.
With no existing brand, website, or online presence, York Psychotherapy faced the challenge of entering a competitive local healthcare market from zero. Every element needed to be built with intention — not only to look professional and trustworthy, but also to function as a scalable platform for client acquisition.
The clinic required a seamless, compliant, and credible launch that would allow them to begin serving clients immediately while setting the stage for ongoing SEO growth.
Create a complete brand identity and brand guidelines from scratch
Purchase and configure the domain and hosting infrastructure
Design and build a professional WordPress website
Establish a strong local SEO foundation
Set up Google Business Profile, Google Search Console, and Google Analytics
Position the clinic for long-term organic growth and visibility
We began by developing a cohesive brand identity, including logo design, color palette, typography, and brand guidelines to ensure consistency across all touchpoints.
From there, we purchased and configured the domain, connected hosting, and built a custom WordPress website designed to convey trust, clarity, and professionalism. The site structure was optimized for service-based navigation and future SEO expansion.
To support visibility from day one, we set up the clinic’s Google Business Profile, connected Google Search Console and Google Analytics, and ensured all technical foundations were in place to track performance and guide ongoing optimization.
